Lead With Vision
What makes an industry leader? Is it the top revenue generator? The social media favorite? In our humble opinion, an industry leader is one who expresses their vision for a better world and welcomes those who want to participate in it. For our partners, we offer to help them find their truth and express their vision eloquently. Done correctly, they will discover greater influence. Naturally, influence will generate sales, loyalty and greater brand value. Not to mention more “likes.”
A few examples:
• The Oregon Humane Society is about saving you from petlessness rather than saving lives from certain death.
• Oregon Public Broadcasting is about “Thinking as Entertainment.” Their rally cry, You can’t not think positions them as the true news leader.
• What it means to be a “Benchmade” knife in a world of obsolescence and lack of craftsmanship gives them an opportunity to clearly demonstrate superiority.
• Pendleton Whisky was made for a very specific audience: cowboys and those who love that way of life. The brand speaks their language authentically.
Vision can clearly differentiate your brand and provide a platform for innovation. We’ve seen it time and again. We can show you how.