TOP MEN’S ACCESSORY DESIGNER WILLIAM HENRY SELECTS LEOPOLD KETEL AS AGENCY OF RECORD

PORTLAND, Ore. – One of the world’s top designer brands in men’s accessories has selected Leopold Ketel, a boutique creative shop located in Portland, for branding, advertising and marketing services.

William Henry, an American lifestyle luxury brand that has earned fame for creating exclusive and award-winning pocket knives, artisan jewelry and distinctive accessories for men, has enlisted Leopold Ketel to provide creative strategy, advertising, media buying and earned media services. Known for beautiful, intricate design work, William Henry’s goal in selecting a marketing partner was to choose an agency that understood the spirit of exceptional creativity and outstanding design to help the brand continue to grow and evolve. William Henry’s founder Matt Conable, along with VergePointe Capital, the company’s private equity firm, drove the agency selection process.

“William Henry has great potential as a leading men’s luxury lifestyle brand,” said Matt Vance, chief investment officer for VergePointe Capital. “Finding the right marketing partner is a key step in accelerating the growth and prestige of the company.”

William Henry specializes in rare, limited edition, hand-crafted pieces that integrate classic natural material, precious metals and gemstones, and state-of-the-art alloys. Headquartered in McMinnville, a small Oregon town best known for renowned wineries and beautiful natural surroundings, William Henry has become a name synonymous with creatively-inspired, exclusive designs for customers with exceptional taste. William Henry’s collections of men’s jewelry, writing instruments, pocket knives, money clips, cuff links and key chains are available worldwide at williamhenry.com and through exclusive retailers.

“This is a fantastic opportunity for the agency,” said Jerry Ketel, creative director of Leopold Ketel. “William Henry is a luxury brand with an incredible reputation and a great story to tell. We’re excited to now be a part of that legacy, and help the company write its next chapter.”

About Leopold Ketel
Known as an early pioneer in Portland’s creative evolution, Leopold Ketel (also affectionally known as LK) has grown its reputation for creating award-winning campaigns for a wide variety of local and regional clients. LK prides itself on being a little big agency, offering sophisticated creative marketing solutions via a personal, independent, down-to-earth approach. LK is located at 118 SW First Ave., Portland or at leoketel.com/

About VergePointe Capital
VergePointe Capital is a boutique private equity firm located in Lake Oswego, Ore. As investors, VergePointe Capital Managing Directors Matt Vance and Scott Roberts also serve on the board of directors of William Henry. For more information, visit VergePointe.comVergePointe.com

DURHAM AND BATES SELECTS LEOPOLD KETEL FOR ADVERTISING, BRANDING AND DESIGN SERVICES

PORTLAND, Ore. – Durham and Bates, a leading independent insurance brokerage with a century-long history, has selected Leopold Ketel to help the company write its next chapter.

Durham and Bates has enlisted Leopold Ketel, a boutique creative shop located in Portland, to provide brand research and strategy development, as well as design and advertising services, to evolve the Durham and Bates brand for the future.

“There aren’t many companies that can say they have a 100-year history in Portland. It speaks volumes to Durham and Bates’ deep client relationships and their commitment to the local and regional community,” said Jerry Ketel, creative director of Leopold Ketel. “It’s a special privilege to be able to help revitalize such a legacy brand.”

Durham and Bates offers expertise in risk management and insurances services for commercial, marine and business industries, as well as personal insurance clients. The company has built a strong reputation based on its long-standing commitment to the community as an independent brokerage and by offering customized solutions tailored to their individual clients’ needs. Founded in Portland, the company also has an office in Vancouver, Wash.

As a Portland-born agency that was an early pioneer in the city’s creative evolution, Leopold Ketel also has grown its reputation for creative advertising and marketing work for clients with deep local roots, including the Oregon Humane Society, Benchmade Knives, Sayler’s Old Country Kitchen and many others.

“We selected Leopold Ketel based on the agency’s ability to understand the essence of our company. LK has a long track record in working with strong local brands and infusing freshness and creativity in all the services they deliver,” said Jeremy Anderson, CEO of Durham and Bates. “We’re confident that Leopold Ketel will be able to guide us through modernizing our brand to reflect the essence of who we are.”

About Leopold Ketel
Known for creating award-winning campaigns for a wide variety of local and regional clients, Leopold Ketel (also affectionately known as LK) prides itself on being a little big agency, offering sophisticated creative marketing solutions via a personal, independent, down-to-earth approach. LK is located at 118 SW First Ave., Portland or on the web http://www.leoketel.com/

Leopold Ketel’s new team members

Contact: Darcie Meihoff, LK, darcie@leoketel.com, 971-998-3782 Twitter: @darciemeihoff

FOR IMMEDIATE RELEASE

August 19, 2016

LEOPOLD KETEL ADDS THREE

PORTLAND, Ore.­-Leopold Ketel, a boutique creative shop in Portland, has added three hires to its team.

Kristen Padilla serves as Leopold Ketel’s new account and media manager. In her role, she handles media buying services for the agency’s clients, as well as managing agency projects and new business initiatives. Prior to joining Leopold Ketel, Padilla was an event manager at Lush Life Productions and also has experience as a production coordinator at JDK Design. She graduated from Fordham University in 2008

Kiah Bray joins Leopold Ketel as accounting manager, handling financial related duties for the agency and its clients. Prior to joining the agency, Bray’s experience includes handling payroll and office administration for nearly seven years at a local staffing agency. Bray graduated from University of Oregon with a Bachelor of Science degree.

Molly Streuli has joined Leopold Ketel as an account and production manager, helping oversee day-to-day marketing initiatives for a number of Leopold Ketel’s clients. With a background in advertising and social media, Streuli’s responsibilities include coordinating both digital and traditional campaigns, as well as helping provide creative support. She graduated from Portland State University with a Bachelor of Science degree.

About Leopold Ketel

Known for creating award-winning campaigns for a wide variety of local and regional clients, Leopold Ketel (also affectionately known as LK), has solidified its outstanding creative reputation in the Portland market for the past nearly 20 years. Working with many well-known organizations and companies such as the Oregon Humane Society, Benchmade Knife Company, Omega Morgan, Sayler’s Old Country Kitchen and others, LK prides itself on being a little big agency, offering sophisticated creative marketing solutions via a personal, independent, down-to-earth approach. LK is located at 118 SW First Ave., Portland or on the web http://www.leoketel.com/

Leopold Ketel named agency of record for Atrio Health Plans

Contact: Darcie Meihoff, LK, darcie@leoketel.com, 971-998-3782 Twitter: @darciemeihoff

FOR IMMEDIATE RELEASE

July 26, 2016

ATRIO HEALTH PLANS AWARDS ITS BRAND ADVERTISING BUSINESS TO LEOPOLD KETEL

PORTLAND, Ore.- ATRIO Health Plans, a health insurance carrier headquartered in southern Oregon, has selected Leopold Ketel in Portland as its advertising and branding agency of record.

Established by Oregon physicians in 2004, ATRIO has grown to now serving tens of thousands of Oregonians residing in Douglas, Josephine, Jackson, Klamath, Marion and Polk Counties. The company offers Medicare, individual, family and small employer health plans, and focuses on a community approach in working directly with local healthcare providers and its members to deliver better results.

With the goal of establishing a strong brand presence in the southern Oregon and Willamette Valley markets, Leopold Ketel will provide a range of marketing services for ATRIO, including advertising, design, media planning and buying and production. ATRIO selected Leopold Ketel for the agency’s extensive local experience and creative prowess.

“We focused on selecting an agency that understood our objectives, our markets, and the challenges in the health care industry. We are confident Leopold Ketel will deliver breakthrough creative design and solutions to better communicate our value to the market,” said Matt Gougler, ATRIO’s Chief Marketing Officer.

About Leopold Ketel

Known for creating award-winning campaigns for a wide variety of local and regional clients, Leopold Ketel (also affectionately known as LK), has solidified its outstanding creative reputation in Northwest for the past nearly 20 years. Working with many well-known organizations and companies such as the Oregon Humane Society, Benchmade Knife Company, Omega Morgan, Sayler’s Old Country Kitchen and others, LK prides itself on being a little big agency, offering sophisticated creative marketing solutions via a personal, independent, down-to-earth approach. LK is located at 118 SW First Ave., Portland or on the web http://www.leoketel.com/

The Oregon Humane Society is a World Class Facility

In an excellent article on the Oregon Humane Society our client is lauded for their world class facility. But it isn’t the facility that gets good marks, it’s the overall organization that gets the nod by pulling all the details together into seamless organism focused not only on adoptions but also spaying and neutering, animal rescue, criminal investigations, legislation and advocacy. Here’s the money quote:

Very few shelters score 100%,  but the Oregon Humane Society has now scored 100% three times in as many scoring visits over a 10-year span.

The writer is very thorough regarding his assessment of the facility. It’s good to see citizen journalism is alive and well. Here’s the link.

Local News That Matters

 

Here’s our latest work for The Oregonian. We are happy to help local journalism in Portland because it does indeed matter.

When Christian Anderson III became publisher of The Oregonian four years ago, Olga Haley and I had a conversation about the state of journalism. Olga, being a former reporter was concerned about the state of local reporting. At that time it was widely believed that newspapers would no longer exist due to the disruption of the internet; Craigslist and the Huffington Post killed the newspaper man. Now that we have engaged with The Oregonian, we know that is no longer true. Reporting will survive in some form and I believe that newspapers will as well. We are still writing that story.

Selected Awards & Honors

We don’t make ads to win awards, but sometimes it happens anyway. Here are some we’re especially proud of. For the full list, click here.

  • London International Awards: 2 Silver Radio, Oregon Coast Aquarium
  • PRSA Spotlight Award: Friedrich Air Conditioning “How Kühl is That?”
  • Effie: Oregon Humane Society, End Petlessness
  • Webby: Take Care Down There website, Planned Parenthood
  • The One Show Merit Award: Tillamook Cheese Radio
  • San Francisco World Spirits Competition: Gold Medal Packaging Design, Yazi Ginger Vodka
  • Communication Arts: Packaging Design, Pendleton Whiskey
  • Print Regional Annual: Poster Design, Oregon Humane Society
  • Archive: End Petlessness Campaign, Oregon Humane Society

Celebrating Olga Haley

Olga M. Haley
December 11, 1944 – March 25, 2014

Olga Haley was born Dec. 11, 1944 in Globe, Ariz., where her father was stationed at the end of World War II. She lived with her parents, Henry and Ruth Hytrek until the war was over and then the family moved to Wyoming.

Olga’s career spanned journalism and public relations for more than 30 years. She worked for small Wyoming newspapers as a reporter and editor and as a reporter for The Denver Post.

Among her early assignments as a reporter was writing obituaries and with this experience, she wrote this obituary with fond memories of a wonderful life. Olga learned in December 2012 that her triple negative breast cancer had metastasized, thus beginning a fight to the end against this aggressive disease.

In Portland she was a PR director and/or vice president for such prominent firms as Gerber, Cole & Weber, CMD and Leopold Ketel.

She was nationally accredited (APR) in public relations, served as president of the Portland Metro Chapter of the Public Relations Society of America and was awarded the William Marsh Lifetime Achievement Award.

She served on the board of the Portland Youth Philharmonic, volunteered for the Salvation Army’s Greenhouse for homeless youth, was a United Way volunteer and often helped her husband deliver lunches to seniors through Meals on Wheels.

Olga is survived by her husband, Michael Haley; two children, daughter Terra Spencer and her husband, Todd; also her son Michael John Spencer. Also surviving are stepdaughter Kimberly Haley (Matt), stepson Steve Haley (Sarah) and three grandchildren, Lilly and Jones Haley of Portland, Ali Cunlisk of Seattle, as well as Olga’s darling and much-loved dog, Teddy.

Other survivors include two brothers, Dan Hytrek of Eugene; Dale Hytrek (Jan) of Lusk, Wyo., sister Deborah Meng (Jim) of Red Bird, Wyo., several nieces and nephews.

In lieu of flowers, please donate to the charity of your choice or one of Olga’s preferences: Oregon Humane Society, Meals on Wheels or OPB.

Olga wishes to bid a loving farewell to her many lovely family members and friends.

A memorial will take place at Mountain Park Church, Lake Oswego, April 4 at 2pm, a reception to follow. Pastor Greg Borer will officiate.

40 McNary Parkway
Lake Oswego, Oregon 97035
503-635-3443

Portland PR mainstay Olga Haley passes away (PDX Business Journal)

Olga Haley, whose battle with cancer elicited support from public relations professionals through Portland in recent weeks, passed away Monday at the age of 69.

Haley had entered hospice care last month after fighting triple-negative breast cancer for the past four years. As word of her plight spread, PR types from throughout the city expressed appreciation for Haley’s skills.

“There is such sadness resonating across our PRSA chapter tonight,” said Barbara Kerr, president of Portland’s Public Relations Society of America chapter. “She was not only a superb professional; she was a truly lovely person. The loss runs deep.”

Haley also had many fans among journalists for whom she provided frank and insightful information, often on a moment’s notice.

Haley spent her career with such firms as Gerber and Leopold Ketel before forming Power Public Relations.

A memorial will take place April 4 at Mountain Park Church, 40 S.W. McNary Parkway, in Lake Oswego. The memorial begins at 2 p.m. A reception will follow.

 

By , Portland Business Journal

“We Don’t Judge You, We Just Take Care of You” Campaign Rolls Out, Features Former Portland Mayoral Candidate

Young adults today are being inundated with information as the landscape of health insurance coverage evolves. This flood of information can be hard to navigate, as information seems to change almost daily.

One thing that is not changing is the trusted partner they can find for their sexual and reproductive health care. The latest campaign for Planned Parenthood Columbia Willamette (PPCW) specifically targets young adults who would like to plan ahead and ensure they are taking the very best care of their reproductive health.

“We Don’t Judge You, We Just Take Care of You”, the latest PPCW campaign rolled out by Leopold Ketel integrates TV, print, digital and outdoor media, as well as unconventional advertising in order to reach the young adults in the Oregon and Southwest Washington area.

PPCW_Billboard

A highlight of the video/commercial campaign is the inclusion of 2012 Portland mayoral candidate, Cameron Whitten, who is featured in the video/commercial for PPCW. Well known in the Portland-area, Whitten is a formerly homeless, African American youth and social justice activist, who is much admired for his empowering of marginalized communities and working for the reversal of stereotypes and social injustice.

Leopold Ketel was founded in 1996 and that same year relocated to the Old Railway Building in downtown Portland. A full-service marketing firm, LK’s expertise is in advertising, design, media planning and buying, public relations and promotion marketing. For more information, visit www.LeopoldKetel.com or call 503-295-1918.

Leopold Ketel Adds Kelly Williams Brown as Copywriter

PORTLAND, Ore.—Portland marketing agency Leopold Ketel has added Kelly Williams Brown as a copywriter in the creative department.

Brown’s career includes stints as a reporter and editor in the Southeast for the Hattiesburg (Miss.) American and The Journal in New Orleans.  At the Statesman Journal in Salem, Ore., she was a columnist and reporter.

Most recently she has earned national attention for her book, “Adulting: How to Become a Grown-Up in 468 Easy(ish) Steps.”  Brown has appeared on The Today Show, Fox Television and has been featured in the local media, The New York Times and Wall Street Journal, among others.

Her education includes a B.A. in print journalism from Loyola University and additional coursework at Georgetown University and the University of Oregon.

Leopold Ketel was founded in 1996 and that same year relocated to the Old Railway Building in downtown Portland. A full-service marketing firm, LK’s expertise is in advertising, design, media planning and buying, public relations and promotion marketing. For more information, visit LeopoldKetel.com or call 503-295-1918.

Clairvoyant Ad Predicts Oregon Kids’ Future

PORTLAND, Ore.—Effort from the Chalkboard Project salutes teachers for contributions that will come to fruition years from now.


None of us could’ve become the people we are without the love and support of the teachers in our past.


The Chalkboard Project’s Distinguished Educators Council hopes to capitalize on that truth with a new ad campaign designed to highlight the gap between Oregon kids as they are today, and the people they have the potential to become.


The Distinguished Educators Council (DEC), a team of 13 award-winning teachers from across Oregon, hopes to bring attention — both from state legislators and the public — to their report on how to improve student and teacher achievement. After months of work, the group released a slate of recommendation to make Oregon a great place to teach and learn, including extending teacher training, providing new teachers with mentors and expanding teacher-to-teacher collaboration, among others.

They partnered with Portland ad agency Leopold Ketel to create this campaign, titled “2043.” They hope it will draw attention to the group and its recommendations by asking the viewer to consider how decisions that Oregonians make about our school system today shape the future.


Leopold Ketel has extensive experience working with non-profits, including the Oregon Humane Society, Oregon Public Broadcasting and the Oregon Coast Aquarium, among others.


Shot on a Saturday in the agency’s Old Town headquarters, the video stars four Oregon kids doing their best to pronounce the words that will matter in their (as well as our) future. It worked well with the DEC’s vision of an optimistic campaign and a sunny view of Oregon’s possible future. However, with Oregon K-12 schools ranked 43rd in the nation, it’s clear that the time for urgent action is now.


The video stars first-graders Elliot Lindekugle, Silas Mitchell, Sunhawk Lonewolf and Declan Adams, all of whom attend Portland Public Schools.

 To watch the video and learn more about the DEC, please visit www.chalkboardproject.org/dec.

 The agency team includes Jerry Ketel (Creative Director), Kevin Reynolds (Senior Art Director), Kelly Williams Brown (Copywriter & Video Interviewer) and Stephanie Howe (Account Manager for Chalkboard Project).


Leopold Ketel is a 16-year-old agency operating in the heart of Old Town Portland. The agency has built a reputation for its creative services, including advertising and product design, media planning and public relations. For more information, call (503) 295-1918 or visit www.leoketel.com.

Leopold Ketel Rebrands Meals on Wheels, One of Metro Area’s Most Visible and Successful Non-Profits

PORTLAND, Ore.—Portland marketing firm Leopold Ketel has rebranded Meals on Wheels, one of the metro area’s favorite and most successful non-profit organizations.

For 40 years, the organization was known as Loaves & Fishes Centers, The Meals-on-Wheels People.  After extensive research, it was determined that many people were confused about the lengthy name.  Many more were familiar with the name Meals on Wheels than with Loaves & Fishes Centers.  Leopold Ketel’s research showed that Meals on Wheels should become the organization’s name with Loaves & Fishes Centers as a tagline.

“After learning the assignment, we were really determined to create a logo that would bring new energy and life to this iconic organization,” said Jerry Ketel, LK’s co-founder and creative director.  “Color and motion were important too, since we wanted to show motion without using wheels.  We chose an apple green because it is contemporary and relates to many foods.”

“We love the new logo and have received many compliments,” said Joan Smith, Meals on Wheels People executive director and president. “We’ve incorporated the logo into everything we do.  It’s on our building, trucks, delivery vans, aprons used by staff and volunteers, and  for our Donate Dinner campaign and advertising.”

The nearly one-year-long process included these LK team members: Olga Haley, account manager; Jerry Ketel, creative director; Kevin Reynolds, senior designer, Julia Lodge, media buyer and Marilyn Foster, production manager.

LK is well-known in Oregon for its branding or rebranding for many of the state’s most prominent companies and organizations, including Oregon Humane Society, Tillamook Cheese, Hood RiverDistillers (Pendleton Whisky, Yazi Ginger Vodka, Üller Peppermint-Cinnamon Schnapps) and  Campfire Kids. LK will soon begin working on Pittock Mansion’s 100th anniversary brand development and marketing.

Leopold Ketel was founded in 1996 and that same year relocated to the Old Railway Building in downtown Portland. A full-service marketing firm, LK’s expertise is in advertising, design, media planning and buying, public relations and promotion marketing. For more information, visit LeopoldKetel.com or call 503-295-1918.

Marketing Firm Leopold Ketel Launches Chicago Campaign, Announces New Clients

PORTLAND, Ore.—Leopold Ketel, a full service marketing agency located in Portland’s historic Railway Building, has launched a campaign in Chicago for Australia’s Emeri sparkling wines and the agency said it has won several new accounts.

LK’s creative team designed outdoor boards and advertising to support Emeri sparkling wines’ pink Moscato which has a quickly growing fan base in Chicago. The creative work features two illustrated urban women, Naomi and Maya, and a celebration poster.

LK welcomes VCA Northwest Veterinary Specialists and VCA Veterinary Specialty Center of Seattle, Silverton Health, Loaves & Fishes-Meals-on-Wheels, Portland Monthly and Mota Fitness.

Silverton Health is an independent health system that has provided care to the Mid-Willamette Valley for 90 years. Silverton Hospital is the flagship of Silverton Health, which has clinics in Silverton, Mt. Angel and Woodburn as well as the Woodburn Health Center which offers fitness, physical rehabilitation, a conference center and spa.

Loaves & Fishes-Meals-on-Wheels is a local and regional organization that serves 5,000 meals every weekday throughout Multnomah, Washington and Clark counties at 35 neighborhood dining centers and through Meals-on-Wheels delivery to homebound seniors. LKP has been tasked with providing a brand analysis with recommendations for driving the mission and vision of the organization. The agency also will create a logo and identity, style guide and key messages.

Mota Fitness is a new center that features customized education and coaching for optimal fitness.  Mota Fitness is unique for its focus on the individual member.  Owned by Shannon and Matt Austin, Mota Fitness is located near Bridgeport Village in the Durham Business Plaza, 17700 Upper Boones Ferry Rd. LK named Mota, created its logo, is developing a website and marketing materials.

Leopold Ketel is a 15-year-old full-service marketing firm that provides advertising, design, media planning and buying, public relations, digital and web design and marketing and logo promotional products.  Among its clients are Omega Morgan, Oregon Humane Society, Benchmade Knife Co., Emeri De Bortoli Wines (Australia) and Oregon Coast Aquarium.

 

Leopold Ketel Adds Designer, Media Buyer

PORTLAND, Ore.—Marketing agency Leopold Ketel announces the addition of Jeremy Bolesky as designer in the creative department and Julia Sellner as media buyer.

Bolesky was a digital production artist at Trumbull Studio where he prepared advertising, produced brochures, banner ads and e-blasts. He also maintained Web sites, monitored Google Analytics and did SEO research. From 2007-2008 he was a digital production artist for Leopold Ketel. Bolesky has a B.S. degree in chemistry and English from Wheaton College in Illinois. He is certified by the American Chemical Society.

Sellner, who will manage all of the agency’s media planning and buying for print, digital and broadcast advertising, recently moved to Portland from Duluth, Minn. She was the assistant media buyer for Out There Advertising in Duluth, generating and implementing media plans for local and national clients. She has a B.A. degree from the University of Minnesota with a major in communications.

Leopold Ketel is a 15-year-old marketing firm that excels in creative advertising, design, media planning and buying and public relations. Clients include Benchmade Knife Co., Emeri De Bortoli Wines (Australia), Oregon Humane Society, Oregon Coast Aquarium, Omega Morgan and Mota Fitness.

Morgan Industrial Selects Leopold Ketel for Rebranding

PORTLAND, Ore.Leopold Ketel  has announced a third new client within the past three months. Morgan Industrial, Inc., a Northwest-based machinery moving and industrial contracting company has selected LK to create a new brand identity and trade advertising campaign.  Earlier, the agency announced De Bortoli Wines of Australia and BedMart as clients.

In its 17 years in business, Morgan has become one of the largest companies of its kind in the Pacific Northwest.  Morgan has six different divisions that specialize in machinery moving, heavy hauling, specialized transportation, industrial construction and crating.

“After an opportunity to visit two of Morgan’s divisions, our entire account team was thoroughly impressed with the expertise this company has on staff to accomplish major, turn-key operations. When a problem seems unsolvable,  airplane manufacturers, railroads, shipyards and high tech companies call on Morgan. It seems that there is almost nothing in this field that they are unable to handle,” said LK’s President Tom Hollerbach.

Leopold Ketel is a 14-year-old, full-service agency that delivers award-winning work in advertising, design, media planning and buying, digital services and public relations.

Prominent Australian Winemakers De Bortoli Name Leopold Ketel as U.S. Marketing Agency

PORTLAND, Ore.—De Bortoli Wines, one of Australia’s largest and most honored wineries has selected Leopold Ketel to provide an array of marketing and public relations services in the United States.

Established in 1928, De Bortoli Wines (www.debortoli.com) is a family owned wine company, with vineyards located in Riverina, Hunter Valley, Yarra Valley and King Valley in Australia and makes a wide range of award-winning wines with character, charm and interest at all price points.

De Bortoli’s products include Pinot Noir, Cabernet, Chardonnay, Shiraz, Sauvignon Blanc, Rosé, Riesling, Petit Verdot, Petite Sirah, Viognier and their world-renowned Botrytis Semillon dessert wine, Noble One.

LK’s initial assignment will be to provide advertising and public relations for Emeri De Bortoli Sparkling Wines, including Moscato, Pink Moscato, Sparkling Sauvignon Blanc and Sparkling Pinot Grigio. The Emeri range was launched in Australia in 2007 and is now among the fastest-growing brands in that segment in Australia.

“Leopold Ketel is honored to help De Bortoli launch these great products in the U.S.,” said Tom Hollerbach, LK’s president. “Based on the wonderful reception their sparkling wines have received in Australia, we know Americans will want to make them a regular part of their wine experience too.”

Emeri wines are named after Emeri De Bortoli the wife of the late Deen DeBortoli, the visionary behind this international winery that exports to more than 70 countries including major markets in the United Kingdom, New Zealand, Scandinavia, Europe, Canada and Japan, as well as emerging markets such as China, the Pacific Islands  and the United Arab Emirates.

De Bortoli wines can be experienced in some of the finest establishments around the world, including Michelin star-rated restaurants throughout Europe and some of the best hotels and restaurants in Asia, Canada and the United States.

Leopold Ketel has deep experience in the food and beverage industries, developing marketing campaigns for Tillamook Cheese and such Hood River Distillers’ products as Pendleton Whisky, Broker’s London Dry Gin, Yazi Ginger Vodka and Ullr Cinnamon Peppermint Schnapps.  LK represents local, regional and national clients including Friedrich Air Conditioning (San Antonio), BedMart, Benchmade Knife Co., Oregon Public Broadcasting, Oregon Humane Society, Oregon Coast Aquarium and Planned Parenthood of the Columbia-Willamette.

Leopold Ketel Creates Magical Campaign to Attract Visitors to New Oregon Coast Aquarium Swampland Exhibit

PORTLAND, Ore.—Swamps are important to the world’s ecosystem, but most people rightfully think of their inhabitants as dark and dangerous creatures.

When the Oregon Coast Aquarium in Newport announced plans to introduce swamp creatures in its 2010-11 exhibit, marketing firm Leopold Ketel was asked to consider this challenge: How do you overcome the public’s fear of snakes, alligators and flesh-eating fish in order to entice visitors to the new exhibit?

The agency’s creative team, Andrew Reed, creative director; Mike Houston, copywriter and Austin Hilde, art director, proved up to the challenge. From their strategic direction came the idea of a “happy, happy ecosystem,” where even creatures being consumed by fellow predators looked happy to be part of a living food chain (www.leopoldketel.com).

“Creepiness can be attractive to kids, but we wanted to make Swampland feel full of life and vibrant,” Hilde said.

LK’s first assignment was to name the exhibit, which became “Swampland.” Then they began an extensive search for an illustrator to bring to life the idea of magic in the deepest, darkest part of a swamp.

In Russia, an illustrator had just posted work depicting her childhood spent climbing mountains and swimming in lakes in the South Ural region.  “There were lots of mysterious and enchanting places that looked like backgrounds from fairytales,” said Zutto, the graduate interior designer who had taught herself electronic arts.

The LK team liked Zutto’s approach at once and she began creating intriguing dioramas that included normally frightening piranhas, alligators and snakes hugging each other and/or otherwise happily interacting in the swamp.

The campaign unfolded in May with billboards in Portland and along I-5 and I-84, as well as Highway 101, followed by print ads in area publications and Travel Oregon online. LK also created radio advertising that will appear this summer on Radio Disney and a multi-station radio buy.

The Swampland campaign was not limited to advertising, however. LK also created rack cards for tourism centers, sticker sheets for kids and t-shirt designs.  Plans call for stacking dolls depicting the food chain process and mosquito tattoos to be given away at special events and key chains to be sold in the aquarium’s gift shop.

LK’s public relations director, Olga Haley, partnered with the aquarium’s PR manager, Cindy Hanson, to reach local, regional and national media, with such highly regarded press as the Los Angeles Times already promoting Swampland.

In addition to the creative and PR teams, LK’s account team included Terra Spencer, account director; Krissy Brunsman, account manager; Stephanie Ehui, media manager; Molly Spaniel, media director and Marilyn Foster, production manager.

Summer hours at the Oregon Coast Aquarium, which has been named one of the Top 10 aquariums in the U.S., are 9 a.m. to 6 p.m.